I wanted to create a brand that followed three main ideas. 1) Be simple in form but captivating. I want to make the most out of the things put in front of the audience. 2) Engage the typography with its message, type isn’t just text. 3) Constrain the color and innovate with the layout.

Craft in Motion uses a confident and approachable voice, encouraging creators from all backgrounds to join the continuous journey of design. Its motivational, conversational tone invites dialogue that fosters reflection about the momentum of the design process.

At its core, the identity is anchored by the values of craftsmanship, innovation, and iteration—celebrating the beauty of continuous refinement.  It embodies the spirit of design itself: always evolving, always moving, and always pushing boundaries.

Although I didn’t win, I still had a lot of fun creating something that I believe embodies me as a designer. I used two of my favorite typefaces (Futura and Proxima Nova) and embraced every step of the creative process. The main figures are inspired by my daily biking habit and are my favorite part of the design. They are comprised of  three O’s and a single 2 in Futura Bold.