H-E-B Design Operations
Onboarding
Timeline: May'22 - July'22
Team: Katie Bingham, Alex Del Taylor, Chloe Gilmar, Jon Rodz
Tools: Figma, FigJam, Google Suite
Overview: Improved the onboarding process for new designers by conducting targeted user interviews and analyzing qualitative research data to uncover pain points and opportunities.
Role: Developed a data-driven service blueprint and user archetypes that clarified key touch points, streamlined workflows, and enhanced clarity across the onboarding journey.
Meet the Archetypes
A total of 11 personas were created, each with their own personality to capture multiple user experiences.
Optimist
Cautious and Confident
Helper
Empathetic and Eager to Assist
Pacifist
Easygoing and Patient
The Investigator
Analytical and Dynamic Learner
The Organizer
Inquisitive and Independent
The Teacher
Organized and Patient
The Guide
Empathetic and Accessible
The Coach
Encouraging and Focused
The Delegator
Resourceful and Industrious
Explore the Service Blueprint
Bringing the designer onboarding journey to life with user data!
